Jack White – “Sixteen Saltines”

On April 14, 2012, in Music, song, by mugen

Much less country-fried and more alt.rock than I expected, the video starts off like the promo for a very weird cable TV show or a niche movie starring almost-famous weirdos you only think you’ve heard of. From there, the audacity of the images is only undermined by the obviousness of the attempt to be audacious – which isn’t necessarily a bad thing. It’s a media-studies “impact on children” nightmare, intentionally so. The kid pushing the cart off the second floor was literally vertiginous for me. White’s voice was obviously totally him, but with a more worldly, nuanced tone or sound or something, and I can dig it.

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