Interesting coverage of BiS at Noisy
Brand-new Idol Society sought to undermine the rampant “idol” culture of Japanese pop, particularly as represented by AKB-48 and related groups. They have reformed after disbanding in 2014, and are led by Pour Lui プールイ.
The last video before their 2014 breakup was “Final Dance,” and it skirted a bit too close to typical idol fare:
The previous year’s “DiE” is a bit more inline with the mission of being an “idol group” but playing very different indies-style music:
“Nerve” is another good example of the commentary the group originally aimed for, and the video is directed by Nigo, the founder of A Bathing Ape clothing and DJ for Teriyaki Boyz:
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